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| Job Position | Company | Posted | Location | Salary | Tags |
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Binance | Dubai, United Arab Emirates |
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Binance | CIS Region |
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Binance | Paris, France |
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Binance | Singapore, Singapore |
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Binance | Singapore, Singapore |
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Binance | Taipei, Taiwan |
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Binance | Taipei, Taiwan |
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Binance
This job is closed
Social Media & Performance Marketing Manager (English & Arabic Proficiency Required)
UAE, Dubai
Marketing – Local Marketing /
Remote
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We are seeking a seasoned Social Media & Performance Marketing Manager to join our MENASA (MENA & South Asia) marketing team. The ideal candidate will have a passion for all things marketing and technology, and you should have a well-versed understanding of the cryptocurrency and blockchain industry.
Responsibilities
- Develop and implement social media marketing plans, campaigns and overall strategy to increase Binance's brand awareness and share of voice.Â
- Oversee Binance's social media platforms such as Twitter, Facebook, Instagram, and YouTube.
- Collaborate with cross-functional teams including marketing, design, public relations, and product teams to develop local narratives for social media and performance marketing purposes.
- Analyze social media metrics and report on performance and trends.
- Support Regional Paid Ads Strategy by increasing local relevance for campaigns by localizing and suggesting more culturally relevant ad content.
- Monitor and report on ad performance using analytics tools like AppsFlyer, Google Analytics, Appannie, and Similarweb. Strong analytical skills are required.
- Work with editorial and marketing teams to drive content creation and content marketing.
Requirements
- Bachelor's degree in marketing, communications, or a related field.
- A minimum of 5 years’ experience in social media management. Experience in the blockchain and cryptocurrency industry is a plus.
- Experience developing social media strategies & Proven ability to build a social media community.
- Solid understanding of performance marketing, conversion, analytics and online customer acquisition.
- Must be a fluent English & Arabic speaker.
- Excellent communication and interpersonal skills.
Apply for this job