Marketing Web3 Jobs in Asia

Binance is the leading global blockchain ecosystem and cryptocurrency infrastructure provider whose suite of financial products includes the world’s largest digital-asset exchange.

Our mission is to accelerate cryptocurrency adoption and increase the freedom of money.

If you’re looking for a fast-paced, mission-driven organization where opportunities to learn and excel are endless, then Binance is the place for you.

We are looking for a Turkish speaking talent who is passionate and interested in cryptocurrency, innovation and financial technology with proven experience in PR/communications.

This person will spearhead local PR activities including proactive engagement with media, organizing press meetings and interviews, crafting engaging content and narratives, managing announcements, and overseeing product/project launches to secure media attention.

Responsibilities

• Develop and oversee strong media relations and corporate communications programs in the local market.
• Lead on key announcements/write press releases, content, LT talking points, presentations, develop messaging documents and FAQs.
• Execute thought leadership pieces and bylines; forecast industry news and trends.
• Liaise with marketing, content, product and other internal teams and ensure alignment of global company messages and design/brand assets and identity.
• Work with global/local marketing and community managers to build and execute integrated communications plans.
• Develop local stories and campaigns (projects) across channels for localized strategies and messages; manage local editorial calendars.
• Crisis and reputation management with rapid decision-making with internal stakeholders and leadership team.
• Conduct monthly/quarterly/half yearly reports, measure SOV and create tactical plans to increase CP in the local market.
• Manage PR-related budgets.
• Lead content creation and localization of the marketing campaigns and programs.

Requirements:

• Minimum of 7 years of experience/knowledge in finance, crypto, blockchain and or fintech sector.
• Advanced English, native Turkish speaker with strong verbal and written communications in English and Turkish.
• In-house and or agency experience.
• Proven ability to execute successful communication strategies across channels.
• Experience in multinational companies or teams with a deep understanding of the Turkish market.
• Experience working with media/reporters, notably in the financial, business or cryptocurrency sector.
• Able to work autonomously with minimal supervision and strong follow up skills; proactive and collaborative. 
• Must be able to both work independently and collaborate with remote global and local marketing team members.
• Excellent project management and organizational skills; able to prioritize and work under pressure.

• Be a part of the world’s leading blockchain ecosystem that continues to grow and offers excellent career development opportunities

• Work alongside diverse, world-class talent in an environment where learning and growth opportunities are endless

• Tackle fast-paced, challenging and unique projects

• Work in a truly global organization, with international teams and a flat organizational structure

• Competitive salary and benefits

• Balance life and work with flexible working hours and casual work attire

Learn more about how Binancians embody the organization’s core values, creating a unified culture that enables collaboration, excellence, and growth.

Apply today to be a part of the Web3 revolution!

Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.

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