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AUS Ogilvy
$36k - $60k estimated
This job is closed
We are a team. We are accountable. We partner with our clients to deliver strategic creative we are proud of.
We learn together, we create together, we win together.
And most importantly we have fun together.
About the Role:
Ogilvy Sydney is looking for a Brand Manager (Activations) to join on a 2 year secondment to work with our client partner, Coca-Cola. You will be an Ogilvy employee, but based with the Coca-Cola team, so youâll get to enjoy the best of both worlds of agency and client.
Role Responsibilities:
- Lead localisation and real-time amplification of marketing campaigns for Australia, working directly with agencies partners across ATL & BTL.
- Support agreed annual plan through execution of BTL marketing programs inclusive of shopper/POSM, experiential, sampling and consumer promotions.
- Execute elements of marketing campaigns, as agreed with the Senior Brand Manager eg. Radio partnerships, Experiential, Outdoor.
- Support the Bottler in their Customer & Shopper marketing agenda.
- Ensure all consumer facing materials are approved in a timely manner by the local approval process.
- Budget management.
Required Experience & Skills:
- Brand activation (4-6 years), but not limited to execution of experiential / samplings, events, KOL or ATL campaigns, transcreation of communication materials - can be on industry side or in account management in an agency.
- Experience working in cross-functional and cross-geographical teams is preferred.
Work Focus
- Ability to independently execute brand programs
- Ability to identify needs for campaign localisation or customisation as necessary
- Ability to provide region specific input on marketing plans (e.g. consumer / shopper insights)
- Ability to coordinate full details (calendars, resources, metrics) of local activation with Bottlers
Communication Focus
- Role will require frequent communication with Cluster Frontline CCTM Lead, OU category, OU IMX and Bottler Customer Marketing Teams.
- Role will also interact regularly with external agencies and with our bottler.
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