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Wormhole Foundation
Our mission is to empower passionate people in the research and development of blockchain interoperability technologies. We support teams building secure, open-source, and decentralized products within the Wormhole ecosystem.
Content Marketing Manager
As a Content Marketing Manager at the Wormhole Foundation, you will be a key player in our marketing team, responsible for planning, creating, and distributing high-quality content that resonates with our target audiences. We are looking for someone who has a passion for writing, digital marketing, and brand storytelling, with an eye for data-driven content strategies. You’ll work closely with marketing, business development, legal, and DevRel to ensure content aligns with our overall brand and marketing goals. The ideal candidate will be crypto-native and have experience planning and executing content marketing initiatives. You should be high-agency, low-ego, and an absolute hustler.
You will be responsible for:
- Content Creation: Write, edit, and optimize content for various digital platforms, including blogs, social media, video scripts, and website copy.
- Content Strategy: Collaborate with the marketing and pr teams to develop editorial calendars and strategic content plans that drive traffic, engagement, and conversions.
- SEO Optimization: Implement SEO best practices in content creation to ensure maximum visibility and ranking on search engines.
- Social Media Support: Help manage social media accounts by creating engaging posts, writing captions, and analyzing performance metrics.
- Brand Consistency: Ensure all content is consistent with Wormhole’s brand voice, tone, and messaging.
- Performance Tracking: Analyze content performance metrics (e.g., page views, engagement, CTR) and provide insights to optimize future content initiatives.
- Collaboration: Work closely with design, product, and sales teams to ensure alignment across all content and marketing materials.
- Research: Stay up-to-date with industry trends, emerging content strategies, and competitor activities to inform content creation.
Qualifications:
- 3+ years of experience in content marketing or digital marketing with at least one year of experience in crypto
- Deep understanding of the crypto space and blockchain technology.
- Meticulous attention to detail and a commitment to delivering excellence.
- Exceptional written and verbal communication skills, with examples of content created.
- Familiarity with SEO tools and best practices.
- Experience with social media platforms and content management systems (CMS).
- Basic knowledge of analytics tools (e.g., Google Analytics, social media insights).
- Creative thinking and the ability to adapt content for different audiences and platforms.
- Excellent organizational and time-management skills, with the ability to manage multiple projects simultaneously
- Highly motivated, creative, and results-driven self-starter with a passion for crypto and developer engagement.
- Excited to work in a results-driven, meritocratic work environment.
- Ideally, based in the Americas or European time zones.
What does a content marketer do?
A content marketer is responsible for creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience
The goal of a content marketer is to drive profitable customer action through the creation and distribution of content that educates, entertains, or inspires the target audience
Content marketers often work with a variety of content formats, including blog posts, social media posts, videos, podcasts, ebooks, and more
They may also be responsible for creating and managing a content calendar, researching and writing content, optimizing content for search engines, and measuring the effectiveness of their content through analytics
In addition to creating and distributing content, content marketers may also be responsible for developing and implementing content marketing strategies and campaigns, working with internal teams and external partners, and collaborating with other marketing professionals to ensure that content aligns with the overall marketing goals of the organization.